--- title: "About Rahul Sengupta" description: "Career timeline, credentials, published writing and speaking for Rahul Sengupta, SEO and AI-search consultant in Melbourne, Australia." canonical: "https://rahulsengupta.digital/about/" --- # About Rahul Sengupta SEO and AI-search consultant based in Melbourne, Australia. Senior, embedded engagements for large Australian businesses across banking, retail, B2B and eCommerce. ## Career Timeline ### SEO Lead, Prosperity Media *Aug 2026 - Present · Melbourne* Establishing Prosperity Media’s Melbourne presence. Leading enterprise SEO and GEO strategy, new business development, and AI search innovation. ### Advisory Board Member, Maark Bathware *Jan 2026 - Present · Melbourne* Advisory board member for a materials science startup re-engineering how concrete performs in wet environments. Advising on digital growth, brand visibility, and go-to-market strategy for the A&D market. Part of the Orbit House portfolio. ### Head of SEO Product Innovation & Analytics, Pattern *Mar 2025 - Jul 2026 · Sydney / Melbourne* Led SEO product innovation, marketplace SEO, and analytics. Built a bespoke LLM Accessibility Auditor. Won GameChanger of the Year; two Innovation Cup finalist submissions. ### Head of SEO, AdVisible *Jul 2024 - Feb 2025 · Sydney* Led a team of four onshore and three offshore. Built the reporting dashboards and programmatic technical SEO processes the agency runs on. ### SEO Account Director, Resolution Digital (Omnicom) *Nov 2023 - Jun 2024 · Sydney* Built three proprietary SEO tools; won an intra-agency innovation competition for a client result of plus 250 per cent eCommerce revenue. ### SEO Manager, Resolution Digital (Omnicom) *Jul 2021 - Nov 2023 · Sydney* Ran four to seven retainer and project clients; built the technical audit framework used across more than thirty client audits. ### Marketing Coordinator, Vicinity Centres *2019 - 2020 · Melbourne* Marketing across a national retail property portfolio - 25+ responses to briefs and 5 category insights presentations. ### SEO and Paid Media Specialist, Pounce Marketing *Aug 2020 - Jul 2021 · Sydney* Delivered two to three-and-a-half times average page-speed improvements and forty-plus leads a month from an integrated B2B SaaS strategy. ### Digital Marketing Coordinator, The PeN Network *2018 - 2019 · Melbourne* Migrated 5 client websites with rankings retained; cut cost per lead from $24 to $2.50; local-search enquiries up 3x. ### Channel Partner Manager, Zulu EDM *2017 - 2018 · Melbourne* Managed a team of five and five channel-partner accounts for an eDM platform; moved the site to page 1 for target keywords. ### Head of Marketing, Loyalie IT Solutions *2015 - 2017 · Kolkata* Co-founder capacity; ran a viral campaign viewed more than eighteen million times; pitched at 4+ startup events and helped pivot the brand from F&B to SaaS. ## Credentials - Master of Business (Marketing), Monash University - BSc (Hons) Business Management, University of Essex - Guest lecturer, Monash University, Entrepreneurial Innovation, 2022 ## Published Writing - [Google I/O 2025: 15 Key Takeaways for SEO and How AI Is Reshaping Search (Pattern, 22 May 2025)](https://au.pattern.com/blog/how-ai-is-reshaping-seo/) - [SEO Website Migration Checklist (Pattern, 1 May 2025)](https://au.pattern.com/blog/seo-website-migration-checklist/) - [What Is an LLM Access Audit? LLM SEO Audit & AI Readiness (Pattern, 1 Mar 2025)](https://au.pattern.com/blog/llm-access-audit/) - [Navigating Google's Latest Algorithm Updates (AdVisible, 1 July 2024)](https://advisible.com.au/navigating-googles-latest-algorithm-updates/) - [The Importance of Mobile-First Indexing (AdVisible, 19 Dec 2024)](https://advisible.com.au/the-importance-of-mobile-first-indexing/) - [3 Ways SEO & Google Ads Work Together (AdVisible, 23 Aug 2022)](https://advisible.com.au/3-ways-seo-google-ads-work-together/) - [Mastering Voice Search SEO: Key Strategies to Boost Your Online Visibility in 2024 (AdVisible, 1 Oct 2024)](https://advisible.com.au/mastering-voice-search-seo-key-strategies-to-boost-your-online-visibility-in-2024/) - [Are Backlinks Still Important in 2024? (AdVisible, 8 June 2022)](https://advisible.com.au/are-backlinks-important-2024/) - [The State of Digital Marketing in 2024: Optimisation Trends That Could Propel Your Business (AdVisible, 1 Dec 2024)](https://advisible.com.au/the-state-of-digital-marketing-in-2024-the-optimisation-trends-that-could-propel-your-business/) - [March & April 2023 Google Algorithm Updates (Resolution Digital, 1 May 2023)](https://www.resolutiondigital.com.au/insights/march-april-2023-google-algorithm-updates/) - [SEO Marketing Is Key During Economic Downturn (Resolution Digital, 1 Sept 2023)](https://www.resolutiondigital.com.au/insights/seo-marketing-is-key-during-economic-downturn/) - [Outdated SEO Practices That Impact Your Website Ranking (Resolution Digital, 1 Nov 2023)](https://www.resolutiondigital.com.au/insights/outdated-seo-practices-impact-your-website-ranking/) - [Benefits of Integrating Paid and Organic Search (Resolution Digital, 1 Feb 2024)](https://www.resolutiondigital.com.au/insights/benefits-of-integrating-paid-and-organic-search/) - [Benefits of Evergreen SEO Content (Resolution Digital, 1 Mar 2024)](https://www.resolutiondigital.com.au/insights/benefits-of-evergreen-seo-content/) - [SEO Website AI Content Scraping: What You Need to Know (Resolution Digital, 1 Apr 2024)](https://www.resolutiondigital.com.au/insights/seo-website-ai-content-scraping/) - [Google's Latest Core Web Vitals Change Has Arrived: Preparing Your Website for INP (Resolution Digital, 1 Mar 2024)](https://www.resolutiondigital.com.au/insights/preparing-your-website-for-inp-a-complete-guide/) ## Featured In - [Prosperity Media expands Melbourne: Rahul Sengupta, SEO/GEO lead (Mi-3, 11 Aug 2026)](https://www.mi-3.com.au/11-08-2026/prosperity-media-expands-melbourne-rahul-sengupta-seo-geo-lead) - [Prosperity Media opens Melbourne office, hires Rahul Sengupta to lead SEO/GEO (B&T, 1 Aug 2026)](https://www.bandt.com.au/prosperity-media-opens-melbourne-office-hires-rahul-sengupta-to-lead-seo-geo/) - [SEO, GEO and digital PR agency Prosperity Media opens Melbourne office with marquee hire (Campaign Brief, 1 Aug 2026)](https://campaignbrief.com/seo-geo-and-digital-pr-agency-prosperity-media-opens-melbourne-office-with-marquee-hire/) - [Pattern launches tools to boost brands' AI visibility (eCommerce News Australia, 1 July 2025)](https://ecommercenews.com.au/story/pattern-launches-tools-to-boost-brands-ai-visibility) - [Marketing budget under recessionary pressure? Don't discount the brand-building impacts of SEO (Mumbrella, 1 Oct 2023)](https://mumbrella.com.au/marketing-budget-under-recessionary-pressure-dont-discount-the-brand-building-impacts-of-seo-783268) ## Speaking - [Sydney SEO Conference 2027](https://rahulsengupta.digital/speaking/sydney-seo-conference-2027.md) (12 Mar 2027) - [Chiang Mai SEO Conference 2026](https://rahulsengupta.digital/speaking/chiang-mai-seo-2026.md) (9 Nov 2026) - [Sydney SEO Collective: Optimising for Non-Human Visitors](https://rahulsengupta.digital/speaking/talk-2.md) (26 May 2026) - [SEOFOMO x SEO Collective Meetup in Sydney](https://rahulsengupta.digital/speaking/talk-1.md) (18 Mar 2026) - [SEO Collective Sydney](https://rahulsengupta.digital/speaking/seo-collective-sydney.md)