---
title: "SEO Case Studies & Results"
description: "Results reported the way they are measured: share-of-voice uplift, organic traffic growth and eCommerce revenue."
canonical: "https://rahulsengupta.digital/case-studies/"
---

# SEO Case Studies & Results

Results reported the way they are measured: position gained, traffic earned, revenue moved.

## 56% Share of Voice Uplift

*Banking · Advisory + Technical · 58.4% of non-brand keywords in the top five*

**Brief:** a banking client contesting one of Australia's hardest search categories, where four dominant players absorb nearly all demand.

**Work:** a rebuilt keyword and content strategy focused on non-brand terms, with technical fixes to clear the path.

**Outcome:** a 56 per cent share-of-voice uplift, with 58.4 per cent of non-brand keywords ranking in the top five.

## 400–600% Organic Traffic Uplift

*B2B + B2C · Technical*

**Brief:** client pages in competitive B2B and B2C niches, including alcohol, B2B services and consulting, stuck behind established competitors.

**Work:** technical remediation, content briefs built from what already won, and internal linking rebuilt around commercial pages.

**Outcome:** organic traffic up between four and six times on the targeted page sets.

## +250% Client eCommerce Revenue

*eCommerce · Technical*

**Brief:** an eCommerce client at Resolution Digital with strong demand and a site that under-performed it.

**Work:** a programme of technical and content work that went on to win an Omnicom-wide innovation competition.

**Outcome:** client eCommerce revenue up 250 per cent.