---
title: "Banking Share of Voice"
description: "Share of voice uplift in one of Australia's most contested search categories, with 58.4% of non-brand keywords in the top five."
canonical: "https://rahulsengupta.digital/case-studies/banking-share-of-voice/"
---

# Banking Share of Voice

**56% Share of Voice Uplift**

58.4% of non-brand keywords in the top five

Share of voice uplift in one of Australia's most contested search categories, with 58.4% of non-brand keywords in the top five.

**Brief:** a banking client contesting one of Australia's hardest search categories, where four dominant players absorb nearly all demand.

**Work:** a rebuilt keyword and content strategy focused on non-brand terms, with technical fixes to clear the path.

**Outcome:** a 56 per cent share-of-voice uplift, with 58.4 per cent of non-brand keywords ranking in the top five.

[All Case Studies](https://rahulsengupta.digital/case-studies/)