# Rahul Sengupta

Enterprise SEO and AI-search consulting for large Australian businesses. Eight years growing organic revenue across banking, retail, B2B and eCommerce. Based in Melbourne, Australia.

## Services

Thirteen services across three pillars: Advisory, Technical, and AI Search.

### Advisory

- [SEO Consulting](https://rahulsengupta.digital/services/seo-consulting/): Senior counsel for your search programme: an experienced head in the room for planning, prioritisation, and the decisions your team should not have to make alone.
- [SEO Strategy](https://rahulsengupta.digital/services/seo-strategy/): A twelve-month plan tied to commercial outcomes: which categories to contest, what winning them is worth, and how progress gets measured.
- [Enterprise SEO Consulting](https://rahulsengupta.digital/services/enterprise-seo-consulting/): Senior SEO counsel for large organisations where organic search is a revenue channel, not a checkbox.

### Technical

- [Technical SEO Consulting](https://rahulsengupta.digital/services/technical-seo-consulting/): Deep technical diagnosis and fix guidance for large sites: crawl efficiency, indexation, rendering, speed and architecture, written for the developers who will ship it.
- [SEO Audits](https://rahulsengupta.digital/services/seo-audits/): A full accounting of where your site stands and what it is leaving on the table, run on the framework I built and refined across more than thirty client audits.
- [SEO Content Brief Production](https://rahulsengupta.digital/services/seo-content-brief-production/): Briefs your writers can work from directly: search intent, structure, entities and the questions to answer, built from what already wins in your category.
- [Website Migration SEO](https://rahulsengupta.digital/services/website-migration-seo/): Protect organic traffic through replatforms, redesigns and restructures with migration SEO done properly.
- [Programmatic SEO](https://rahulsengupta.digital/services/programmatic-seo/): Build indexable pages at scale from structured data — where each page genuinely earns its place.
- [International SEO](https://rahulsengupta.digital/services/international-seo/): Structure international sites so each market ranks on its own terms — without duplicate-content and hreflang problems.

### AI Search

- [AI SEO / GEO Strategy](https://rahulsengupta.digital/services/ai-seo-geo-strategy/): A plan for visibility inside AI-generated answers: how ChatGPT, Gemini and Google's AI Overviews treat your category, and what makes your brand the one they cite.
- [AI SEO / GEO Audit](https://rahulsengupta.digital/services/ai-seo-geo-audit/): A measurement of your current presence in AI answers, the sources those answers draw from, and the gaps competitors are filling instead.
- [Answer Engine Optimisation](https://rahulsengupta.digital/services/answer-engine-optimisation/): Get cited inside generated answers from ChatGPT, Gemini, Perplexity and Google AI Overviews — measurably.
- [AI Assistant Optimisation](https://rahulsengupta.digital/services/ai-assistant-optimisation/): Become the brand AI assistants recommend when buyers ask — through entity clarity, credibility and monitoring.

## Proof

- [Case Studies](https://rahulsengupta.digital/case-studies/): share-of-voice, organic traffic and eCommerce revenue results.
- [56% share of voice uplift — Banking](https://rahulsengupta.digital/case-studies/#banking-share-of-voice)
- [400-600% organic traffic uplift — B2B + B2C](https://rahulsengupta.digital/case-studies/#organic-traffic-growth)
- [+250% client eCommerce revenue — eCommerce](https://rahulsengupta.digital/case-studies/#ecommerce-revenue)
- [Work History](https://rahulsengupta.digital/about/#career-timeline): career timeline across agency, consultancy and product.
- [SEO & GEO Lead — Prosperity Media](https://rahulsengupta.digital/about/prosperity-media/): Aug 2026 - Present
- [Head of SEO Product Innovation & Analytics — Pattern](https://rahulsengupta.digital/about/pattern/): Mar 2025 - Jul 2026
- [Head of SEO — AdVisible](https://rahulsengupta.digital/about/advisible/): Jul 2024 - Feb 2025
- [SEO Account Director & SEO Manager — Resolution Digital](https://rahulsengupta.digital/about/resolution-digital/): Jul 2021 - Jun 2024
- [SEO and Paid Media Specialist — Pounce Marketing](https://rahulsengupta.digital/about/pounce-marketing/): Aug 2020 - Jul 2021

### Education

- [Master of Business (Marketing), Monash University](https://rahulsengupta.digital/about/monash/)
- [BSc (Hons) Business Management, University of Essex](https://rahulsengupta.digital/about/university-of-essex/)

## Speaking

- [Conferences & Events](https://rahulsengupta.digital/speaking/): upcoming events, past engagements with coverage, takeaways and event resources.
- [Sydney SEO Conference 2027](https://rahulsengupta.digital/speaking/sydney-seo-conference-2027/): Organiser — Sydney, Australia
- [Chiang Mai SEO Conference 2026](https://rahulsengupta.digital/speaking/chiang-mai-seo-2026/): Attendee — Chiang Mai, Thailand
- [Organic Search Sydney Meetup](https://rahulsengupta.digital/speaking/talk-2/): Sydney
- [SEO FOMO x SEO Collective Meetup](https://rahulsengupta.digital/speaking/talk-1/): Sydney
- [SEO Collective Sydney](https://rahulsengupta.digital/speaking/seo-collective-sydney/): Attendee — Sydney, Australia
- [About](https://rahulsengupta.digital/about/): career timeline, credentials, published writing and speaking.

## Writing

- [Blog — Notes on Search](https://rahulsengupta.digital/blog/): practitioner notes on SEO, AI search and organic growth.
- [10 SEO Mistakes I See on Almost Every DTC Shopify Store](https://rahulsengupta.digital/blog/shopify-seo-mistakes/): Shopify SEO mistakes repeat across almost every DTC store I audit. Here are the 10 I see most often, why each one costs you traffic, and how to fix them.
- [SEO vs AI Search: What's Actually Different](https://rahulsengupta.digital/blog/seo-vs-ai-search/): Traditional SEO optimises for clicks from blue links. AI search optimises for inclusion in generated answers. The overlap is smaller than most teams assume.
- [Technical SEO Checklist for 2026](https://rahulsengupta.digital/blog/technical-seo-checklist/): The technical foundations that still matter for enterprise sites, plus the new AI-search specific items most teams miss.
- [Why Share of Voice Beats Rankings](https://rahulsengupta.digital/blog/share-of-voice-metric/): Rankings tell you where you are. Share of voice tells you what you actually own. For enterprise SEO, the distinction matters.

## Contact

- [Contact](https://rahulsengupta.digital/contact/): book a consultation. Typical response: one business day.

## AI Information

- [AI Info](https://rahulsengupta.digital/ai-info/): verified facts about Rahul Sengupta and this practice, written for AI systems.
- [OKF knowledge bundle](https://rahulsengupta.digital/okf/index.md): the site's knowledge as cross-linked markdown concepts with YAML frontmatter (Open Knowledge Format).
- [agent.json](https://rahulsengupta.digital/.well-known/agent.json): callable actions for agents: consultation, case studies, speaking.