---
title: "SEO Audits"
description: "A full accounting of where your site stands and what it is leaving on the table, run on the framework I built and refined across more than thirty client audits."
canonical: "https://rahulsengupta.digital/seo-services/seo-audits/"
---

# SEO Audits

A full accounting of where your site stands and what it is leaving on the table, run on the framework I built and refined across more than thirty client audits.

### Three Audits, or One Combined

Each audit stands alone. Most clients run the combined programme once, then maintain with single-discipline audits annually.

- **Technical SEO Audit:** Crawlability, indexation, performance, architecture and structured data: the 100-point framework, evidenced per finding.
- **Content Audit:** Every indexable page scored for performance, intent match and consolidation potential. What to keep, fix, merge or kill, with the traffic math.
- **Backlink and Authority Audit:** Link profile quality, toxic-link risk, anchor distribution and where competitors out-authorise you, and what closes the gap.

### What the Combined Audit Covers

Two hundred and forty scored points across the three disciplines. Nothing is “reviewed” without a score and an evidence link.

#### Crawl, index and performance (60 points)


#### Architecture and structured data (40 points)


#### Content quality and coverage (60 points)


#### Authority and link profile (40 points)


#### Measurement and tracking (20 points)


#### AI-search visibility (20 points)


### How the Audit Runs

1. **Access and Crawl (Days 1–3)** Crawl, log and analytics access gathered; data collection starts before the kickoff call.
   You get a precise access checklist. Most teams have everything shared inside two working days.
2. **Analysis (Weeks 1–3)** Every point scored against your data, not a template.
   Findings are written as they are confirmed, each with the evidence attached: URL, screenshot, fetch or log excerpt.
3. **Findings Call (Week 4)** Ninety minutes through the findings, ordered by payback.
   Attended by whoever will own the work. The call is a working session: what to do first, what to defer, what to ignore.
4. **Written Report and Tickets (Week 4)** The full report plus an engineering-ready ticket list.
   The report is written for budget holders; the tickets are written for the people doing the work. Both ship together.

### What You Walk Away With

- Full audit report: every finding scored, evidenced and priced by payback
- Prioritised fix list with effort estimates per item
- Engineering-ready tickets with acceptance criteria
- Content keep / fix / merge / kill map with traffic projections
- Authority gap analysis against your three main competitors
- Sixty-minute findings call plus thirty days of follow-up questions

All audits are manual-first: tooling is used for collection, but every finding is confirmed by hand before it enters your report.

## Frequently Asked Questions

### How is this different from an automated audit tool?

Tools collect data; they do not weigh it. A crawl tool will report ten thousand redirect chains. An auditor tells you the twelve that matter and why, and what they cost. Every finding here is confirmed by hand and priced by payback before it reaches the report.

### What do you need access to?

Google Analytics, Search Console, the site itself (crawl access), log files if available, and your rank or SoV tooling if you have it. A precise checklist goes out at kickoff; most clients have everything shared within two working days.

### Can we see a sample report before committing?

Yes. A redacted sample covering the structure and depth of a real engagement is available on request. Ask on the intro call.