---
title: "Technical SEO Consulting"
description: "Deep technical diagnosis and fix guidance for large sites: crawl efficiency, indexation, rendering, speed and architecture, written for the developers who will ship it."
canonical: "https://rahulsengupta.digital/seo-services/technical-seo-consulting/"
---

# Technical SEO Consulting

Deep technical diagnosis and fix guidance for large sites: crawl efficiency, indexation, rendering, speed and architecture, written for the developers who will ship it.

### What Technical Consulting Covers

Seven areas, modelled on how a search engine actually crawls and ranks a site, not a generic checklist.

- **Crawlability and Indexation:** Robots directives, XML sitemaps, canonicalisation and crawl-budget analysis, including log-file work on large sites.
- **Performance and Core Web Vitals:** LCP, INP and CLS at the template level, with fixes prioritised by measured revenue impact rather than lab scores.
- **Mobile Delivery:** Rendering parity, mobile-first indexing checks and the gaps between what designers ship and what crawlers receive.
- **Structured Data and Markup:** Schema strategy across templates, validation pipelines and markup that earns rich results and feeds answer engines.
- **Architecture and Internal Linking:** Hierarchy depth, orphan pages, faceted navigation rules and internal-link structures that distribute authority deliberately.
- **URLs, Redirects and Chains:** Redirect mapping, chain flattening, parameter handling and URL design that survives the next three redesigns.
- **Error Detection and Resolution:** Soft 404s, crawl anomalies, JavaScript rendering failures and the quiet errors that dashboards average away.

### The 100-Point Technical Audit

Every technical engagement starts here. One hundred points across seven groups, each scored, evidenced and priced.

#### Crawl and indexation (24 points)

- robots.txt
- XML sitemaps
- canonicals
- crawl budget
- log files

#### Rendering and performance (18 points)

- LCP
- INP
- CLS
- JS rendering
- mobile parity

#### Architecture and internal linking (16 points)

- hierarchy depth
- orphans
- facets
- anchor distribution

#### Content quality signals (14 points)

- duplication
- thin pages
- soft 404s
- pagination

#### Structured data (12 points)

- template markup
- validation
- rich results

#### Measurement integrity (10 points)

- analytics accuracy
- GSC coverage
- staging leaks

#### International signals (6 points)

- hreflang
- geo signals

### How a Technical Engagement Runs

1. **Diagnose (Weeks 1–3)** The 100-point audit, run against crawl data, logs and rendered pages.
   Every finding ships with evidence: the URL, the fetch, the render. Nothing is asserted that cannot be shown.
2. **Specify (Weeks 3–5)** Findings become engineering tickets with acceptance criteria.
   Your developers get work they can pick up directly: no translation layer, no “SEO recommendations” document that dies in a wiki.
3. **Validate (Ongoing)** Fixes verified after deploy, in the same crawl and log data that caught them.
   Pre/post measurements per fix class, reported in plain numbers. If a fix did not move the metric, that is reported too.

## Frequently Asked Questions

### Do you implement the fixes yourself?

No. Implementation stays with your developers, which keeps the knowledge in your team. I write the tickets, join the sprint ceremonies where useful, and review the output. For teams without developers, I can bring implementation partners.

### What tools do you use?

Commercial crawlers, log-file analysis, CrUX data and custom scripts where off-the-shelf tools average over the problem. The frameworks are the ones built at Omnicom agencies across thirty-plus enterprise audits.

### How do you prioritise what to fix first?

Impact and effort, priced. A crawl-budget fix on a two-million-URL site outranks a perfect score on a lab metric. Every ticket carries the reasoning, so engineering can challenge it with data rather than opinion.