{
  "site": {
    "name": "Rahul Sengupta",
    "url": "https://rahulsengupta.digital",
    "entity": "https://rahulsengupta.digital/#/schema.org/Person",
    "description": "Independent SEO and AI-search consulting for large Australian businesses: strategy, technical SEO, audits, migrations, programmatic and international SEO, and AI search optimisation (GEO).",
    "ai_info": "/ai-info/",
    "llms_txt": "/llms.txt",
    "generated_at": "2026-10-27T23:38:37.776Z"
  },
  "sections": [
    {
      "id": "services",
      "title": "Services",
      "url": "/seo-services/",
      "schemaType": "CollectionPage",
      "description": "Thirteen consulting services across two core practices: AI SEO Consulting Services and SEO Consulting Services.",
      "lastModified": "2026-09-07T10:21:49.272Z",
      "children": [
        {
          "id": "advisory",
          "title": "Advisory",
          "kind": "service_pillar",
          "children": [
            {
              "url": "/seo-services/seo-consulting/",
              "title": "SEO Consulting",
              "description": "Senior counsel for your search programme: an experienced head in the room for planning, prioritisation, and the decisions your team should not have to make alone.",
              "lastModified": "2026-08-30T20:46:11.207Z",
              "kind": "service",
              "partOf": "Advisory",
              "schemaType": "Service"
            },
            {
              "url": "/seo-services/seo-strategy/",
              "title": "SEO Strategy",
              "description": "A twelve-month plan tied to commercial outcomes: which categories to contest, what winning them is worth, and how progress gets measured.",
              "lastModified": "2026-08-30T20:46:11.744Z",
              "kind": "service",
              "partOf": "Advisory",
              "schemaType": "Service"
            },
            {
              "url": "/seo-services/enterprise-seo-consulting/",
              "title": "Enterprise SEO Consulting",
              "description": "Senior SEO counsel for large organisations where organic search is a revenue channel, not a checkbox.",
              "lastModified": "2026-09-07T10:21:47.893Z",
              "kind": "service",
              "partOf": "Advisory",
              "schemaType": "Service"
            }
          ]
        },
        {
          "id": "technical",
          "title": "Technical",
          "kind": "service_pillar",
          "children": [
            {
              "url": "/seo-services/technical-seo-consulting/",
              "title": "Technical SEO Consulting",
              "description": "Deep technical diagnosis and fix guidance for large sites: crawl efficiency, indexation, rendering, speed and architecture, written for the developers who will ship it.",
              "lastModified": "2026-08-30T20:46:12.013Z",
              "kind": "service",
              "partOf": "Technical",
              "schemaType": "Service"
            },
            {
              "url": "/seo-services/seo-audits/",
              "title": "SEO Audits",
              "description": "A full accounting of where your site stands and what it is leaving on the table, run on the framework I built and refined across more than thirty client audits.",
              "lastModified": "2026-08-30T20:46:10.945Z",
              "kind": "service",
              "partOf": "Technical",
              "schemaType": "Service"
            },
            {
              "url": "/seo-services/seo-content-brief-production/",
              "title": "SEO Content Brief Production",
              "description": "Briefs your writers can work from directly: search intent, structure, entities and the questions to answer, built from what already wins in your category.",
              "lastModified": "2026-08-30T20:46:11.471Z",
              "kind": "service",
              "partOf": "Technical",
              "schemaType": "Service"
            },
            {
              "url": "/seo-services/website-migration-seo/",
              "title": "Website Migration SEO",
              "description": "Protect organic traffic through replatforms, redesigns and restructures with migration SEO done properly.",
              "lastModified": "2026-09-07T10:21:49.272Z",
              "kind": "service",
              "partOf": "Technical",
              "schemaType": "Service"
            },
            {
              "url": "/seo-services/programmatic-seo/",
              "title": "Programmatic SEO",
              "description": "Build indexable pages at scale from structured data, where each page genuinely earns its place.",
              "lastModified": "2026-09-07T10:21:48.816Z",
              "kind": "service",
              "partOf": "Technical",
              "schemaType": "Service"
            },
            {
              "url": "/seo-services/international-seo/",
              "title": "International SEO",
              "description": "Structure international sites so each market ranks on its own terms, without duplicate-content and hreflang problems.",
              "lastModified": "2026-09-07T10:21:48.358Z",
              "kind": "service",
              "partOf": "Technical",
              "schemaType": "Service"
            }
          ]
        },
        {
          "id": "ai-search",
          "title": "AI Search",
          "kind": "service_pillar",
          "children": [
            {
              "url": "/ai-search/ai-seo-geo-audit/",
              "title": "Agentic AI Technical Audit",
              "description": "A measurement of your current presence in AI answers, the sources those answers draw from, and the gaps competitors are filling instead.",
              "lastModified": "2026-08-30T20:46:10.360Z",
              "kind": "service",
              "partOf": "AI Search",
              "schemaType": "Service"
            },
            {
              "url": "/ai-search/answer-engine-optimisation/",
              "title": "Answer Engine Optimisation",
              "description": "Get cited inside generated answers from ChatGPT, Gemini, Perplexity and Google AI Overviews, measurably.",
              "lastModified": "2026-09-07T10:21:47.427Z",
              "kind": "service",
              "partOf": "AI Search",
              "schemaType": "Service"
            },
            {
              "url": "/ai-search/ai-assistant-optimisation/",
              "title": "AI Assistant & UCP Optimisation",
              "description": "Become the brand AI assistants recommend when buyers ask, through entity clarity, credibility and monitoring.",
              "lastModified": "2026-09-07T10:21:46.958Z",
              "kind": "service",
              "partOf": "AI Search",
              "schemaType": "Service"
            }
          ]
        }
      ]
    },
    {
      "id": "about",
      "title": "About",
      "url": "/about/",
      "schemaType": "ProfilePage",
      "description": "Career timeline, role detail pages, education and credentials for Rahul Sengupta.",
      "lastModified": "2026-10-16T06:18:31.000Z",
      "children": [
        {
          "url": "/about/prosperity-media/",
          "title": "SEO Lead, Prosperity Media",
          "dates": "Aug 2026 - Present",
          "lastModified": "2026-08-30T20:46:14.532Z",
          "kind": "work_history",
          "partOf": "Prosperity Media",
          "schemaType": "ProfilePage"
        },
        {
          "url": "/about/maark-bathware/",
          "title": "Advisory Board Member, Maark Bathware",
          "dates": "Jan 2026 - Present",
          "lastModified": "2026-10-16T06:18:31.000Z",
          "kind": "work_history",
          "partOf": "Maark Bathware",
          "schemaType": "ProfilePage"
        },
        {
          "url": "/about/pattern/",
          "title": "Head of SEO Product Innovation & Analytics, Pattern",
          "dates": "Mar 2025 - Jul 2026",
          "lastModified": "2026-09-26T05:11:23.118Z",
          "kind": "work_history",
          "partOf": "Pattern",
          "schemaType": "ProfilePage"
        },
        {
          "url": "/about/advisible/",
          "title": "Head of SEO, AdVisible",
          "dates": "Jul 2024 - Feb 2025",
          "lastModified": "2026-09-26T05:11:30.501Z",
          "kind": "work_history",
          "partOf": "AdVisible",
          "schemaType": "ProfilePage"
        },
        {
          "url": "/about/resolution-digital/",
          "title": "SEO Account Director & SEO Manager, Resolution Digital",
          "dates": "Jul 2021 - Jun 2024",
          "lastModified": "2026-09-26T05:11:37.137Z",
          "kind": "work_history",
          "partOf": "Resolution Digital",
          "schemaType": "ProfilePage"
        },
        {
          "url": "/about/pounce-marketing/",
          "title": "SEO and Paid Media Specialist, Pounce Marketing",
          "dates": "Aug 2020 - Jul 2021",
          "lastModified": "2026-09-26T05:11:44.523Z",
          "kind": "work_history",
          "partOf": "Pounce Marketing",
          "schemaType": "ProfilePage"
        },
        {
          "url": "/about/monash/",
          "title": "Master of Business (Marketing), Monash University",
          "kind": "education",
          "schemaType": "EducationalOccupationalCredential",
          "lastModified": "2026-09-18T00:00:00.000Z"
        },
        {
          "url": "/about/university-of-essex/",
          "title": "BSc (Hons) Business Management, University of Essex",
          "kind": "education",
          "schemaType": "EducationalOccupationalCredential",
          "lastModified": "2026-09-18T00:00:00.000Z"
        }
      ]
    },
    {
      "id": "writing",
      "title": "Writing",
      "url": "/blog/",
      "schemaType": "Blog",
      "description": "Notes on Search: practitioner essays on enterprise SEO, AI search and share of voice.",
      "lastModified": "2026-09-18T11:53:10.000Z",
      "children": [
        {
          "url": "/blog/non-branded-seo-strategy-brand-collisions/",
          "title": "Why Brands Need a Non-Branded SEO Strategy: Surviving SERP Collisions",
          "description": "Relying solely on branded search is risky. Learn from the Apple iPhone Duo vs. Duolingo collision, historical rebrand disasters, and why a strong non-branded SEO strategy is essential for survival.",
          "lastModified": "2026-09-17T11:38:10.000Z",
          "published": "2026-09-14T01:01:18.000Z",
          "kind": "post",
          "partOf": "Notes on Search",
          "schemaType": "BlogPosting"
        },
        {
          "url": "/blog/google-io-ai-search-reality-check/",
          "title": "Google I/O AI Search: Predictions vs. Reality (The Empirical Verification)",
          "description": "An empirical scorecard and live verification of Google I/O search announcements. Featuring a real-world status audit, interactive global rollout tracker, 38.5% citation divergence benchmarks, token fertility analysis, and an enterprise agentic readiness blueprint.",
          "lastModified": "2026-09-17T22:10:15.000Z",
          "published": "2026-09-17T00:00:00.000Z",
          "kind": "post",
          "partOf": "Notes on Search",
          "schemaType": "BlogPosting"
        },
        {
          "url": "/blog/twitter-x-seo-market-analysis/",
          "title": "How Twitter Broke Its Search: The X SEO Migration Analysis",
          "description": "Enterprise SEO analysis of Twitter's rebrand to X: how 302 redirects and auth walls triggered an organic traffic drop, and the technical overhaul that restored 366M visits.",
          "lastModified": "2026-09-18T05:39:25.000Z",
          "published": "2026-09-12T00:00:00.000Z",
          "kind": "post",
          "partOf": "Notes on Search",
          "schemaType": "BlogPosting"
        },
        {
          "url": "/blog/overcoming-technical-seo-implementation-challenges/",
          "title": "Overcoming Technical SEO Implementation Challenges: From Monolithic to MCP",
          "description": "Discover how to navigate technical SEO implementation challenges across monolithic CMS, headless architectures, GTM injection, and modern MCP integrations.",
          "lastModified": "2026-09-17T11:38:11.000Z",
          "published": "2026-09-12T00:00:00.000Z",
          "kind": "post",
          "partOf": "Notes on Search",
          "schemaType": "BlogPosting"
        },
        {
          "url": "/blog/shopify-seo-mistakes/",
          "title": "10 SEO Mistakes I See on Almost Every DTC Shopify Store",
          "description": "Shopify SEO mistakes repeat across almost every DTC store I audit. Here are the 10 I see most often, why each one costs you traffic, and how to fix them.",
          "lastModified": "2026-09-18T05:39:25.000Z",
          "published": "2026-09-10T00:00:00.000Z",
          "kind": "post",
          "partOf": "Notes on Search",
          "schemaType": "BlogPosting"
        },
        {
          "url": "/blog/seo-and-ai-seo/",
          "title": "Fragmentation of Search: Optimising for the Non-Human Visitor",
          "description": "How to optimise for AI answer engines, autonomous browser agents, and the non-human visitors that now make up more than half of web traffic.",
          "lastModified": "2026-09-17T11:38:13.000Z",
          "published": "2026-08-15T00:00:00.000Z",
          "kind": "post",
          "partOf": "Notes on Search",
          "schemaType": "BlogPosting"
        },
        {
          "url": "/blog/technical-seo-checklist/",
          "title": "Technical SEO Checklist for 2026",
          "description": "The technical foundations that still matter for enterprise sites, plus the new AI-search specific items most teams miss.",
          "lastModified": "2026-09-17T11:38:16.000Z",
          "published": "2026-08-10T00:00:00.000Z",
          "kind": "post",
          "partOf": "Notes on Search",
          "schemaType": "BlogPosting"
        },
        {
          "url": "/blog/share-of-voice-metric/",
          "title": "Why Share of Voice Beats Rankings",
          "description": "Rankings tell you where you are. Share of voice tells you what you actually own. For enterprise SEO, the distinction matters.",
          "lastModified": "2026-09-17T11:38:15.000Z",
          "published": "2026-08-05T00:00:00.000Z",
          "kind": "post",
          "partOf": "Notes on Search",
          "schemaType": "BlogPosting"
        },
        {
          "url": "/blog/does-page-speed-impact-ai-search-visibility-parsing-citation-frequency/",
          "title": "Does Page Speed Impact AI Search Visibility, Parsing & Citation Frequency?",
          "description": "Page speed is now a binary eligibility requirement for AI search citation. Research shows structural clarity and speed determine which pages LLMs cite, with LCP under 2.5s and TTFB under 200ms dominating AI visibility.",
          "lastModified": "2026-09-18T05:39:25.000Z",
          "published": "2025-08-02T00:00:00.000Z",
          "kind": "post",
          "partOf": "Notes on Search",
          "schemaType": "BlogPosting"
        },
        {
          "url": "/blog/google-i-o-2025-impact-seo/",
          "title": "What Does Google I/O 2025 Mean for the Future of SEO?",
          "description": "Discover the key takeaways from Google I/O 2025, including how AI Overviews, AI Mode, Gemini 2.5, agentic search, and multimodal interactions are reshaping organic search and e-commerce SEO.",
          "lastModified": "2026-09-18T11:53:10.000Z",
          "published": "2025-05-22T00:00:00.000Z",
          "kind": "post",
          "partOf": "Notes on Search",
          "schemaType": "BlogPosting"
        }
      ]
    },
    {
      "id": "speaking",
      "title": "Speaking",
      "url": "/speaking/",
      "schemaType": "CollectionPage",
      "description": "Conferences and events: upcoming speaking and attendance, past engagements with coverage, takeaways and event resources.",
      "lastModified": "2026-10-16T06:18:31.000Z",
      "children": [
        {
          "url": "/speaking/sydney-seo-conference-2027/",
          "title": "Sydney SEO Conference 2027",
          "location": "Sydney, Australia",
          "role": "Organiser",
          "startDate": "2027-03-12T00:00:00.000Z",
          "lastModified": "2026-10-16T06:18:31.000Z",
          "kind": "event",
          "schemaType": "Event"
        },
        {
          "url": "/speaking/chiang-mai-seo-2026/",
          "title": "Chiang Mai SEO Conference 2026",
          "location": "Chiang Mai, Thailand",
          "role": "Attendee",
          "startDate": "2026-11-09T00:00:00.000Z",
          "lastModified": "2026-10-16T06:18:31.000Z",
          "kind": "event",
          "schemaType": "Event"
        },
        {
          "url": "/speaking/talk-2/",
          "title": "Sydney SEO Collective: Optimising for Non-Human Visitors",
          "location": "Sydney",
          "role": "Keynote Speaker",
          "startDate": "2026-05-26T18:00:00.000Z",
          "lastModified": "2026-10-16T06:18:31.000Z",
          "kind": "event",
          "schemaType": "Event"
        },
        {
          "url": "/speaking/talk-1/",
          "title": "SEOFOMO x SEO Collective Meetup in Sydney",
          "location": "Sydney",
          "role": "Panelist",
          "startDate": "2026-03-18T18:00:00.000Z",
          "lastModified": "2026-10-16T06:18:31.000Z",
          "kind": "event",
          "schemaType": "Event"
        },
        {
          "url": "/speaking/seo-collective-sydney/",
          "title": "SEO Collective Sydney",
          "location": "Sydney, Australia",
          "role": "Attendee",
          "lastModified": "2026-10-16T06:18:31.000Z",
          "kind": "event",
          "schemaType": "Event"
        }
      ]
    },
    {
      "id": "proof",
      "title": "Proof",
      "url": "/case-studies/",
      "schemaType": "CollectionPage",
      "description": "Case studies measured by position gained, traffic earned and revenue moved.",
      "lastModified": "2026-09-18T08:00:28.000Z",
      "children": [
        {
          "url": "/case-studies/banking-share-of-voice/",
          "title": "56% Share of Voice Uplift: Banking",
          "description": "Share of voice uplift in one of Australia's most contested search categories, with 58.4% of non-brand keywords in the top five.",
          "lastModified": "2026-09-18T08:00:28.000Z",
          "kind": "case_study",
          "partOf": "Advisory + Technical",
          "schemaType": "Article"
        },
        {
          "url": "/case-studies/organic-traffic-growth/",
          "title": "400–600% Organic Traffic Uplift: B2B + B2C",
          "description": "Organic traffic growth for client pages in competitive niches including alcohol, B2B services and consulting.",
          "lastModified": "2026-09-18T08:00:28.000Z",
          "kind": "case_study",
          "partOf": "Technical",
          "schemaType": "Article"
        },
        {
          "url": "/case-studies/ecommerce-revenue/",
          "title": "+250% Client eCommerce Revenue: eCommerce",
          "description": "Client eCommerce revenue growth that won an Omnicom-wide innovation competition.",
          "lastModified": "2026-09-18T08:00:28.000Z",
          "kind": "case_study",
          "partOf": "Technical",
          "schemaType": "Article"
        }
      ]
    },
    {
      "id": "ai-info",
      "title": "AI Information",
      "url": "/ai-info/",
      "schemaType": "WebPage",
      "description": "Verified facts about Rahul Sengupta and this practice, written for AI systems.",
      "lastModified": "2026-09-18T11:53:10.000Z"
    },
    {
      "id": "contact",
      "title": "Contact",
      "url": "/contact/",
      "schemaType": "ContactPage",
      "description": "Book a consultation. Typical response: one business day.",
      "lastModified": "2026-09-18T00:00:00.000Z"
    }
  ]
}