Which engines does the audit cover?

ChatGPT, Google Gemini, Perplexity and Google AI Overviews — the four surfaces where buying questions in Australian categories actually run today. Others are added when your category data says they matter.

How is this different from a normal SEO audit?

A normal audit asks whether Google can crawl, index and rank your pages. This asks whether answer engines can identify your brand, trust it enough to cite it, and extract what they need when they do. The overlap is the technical foundation; the rest is new ground.

What if the audit shows we are absent everywhere?

That is the most common outcome — and the most useful result. Absence with a mapped route to presence is a plan; not knowing is the expensive option. The roadmap prices each step so you can decide what to fund and when.

[07]AI Search

AI SEO / GEO Audit

A measurement of your current presence in AI answers, the sources those answers draw from, and the gaps competitors are filling instead.

Written by Rahul Sengupta, independent SEO & AI-search consultant in Melbourne.

About the author

[S1]Audit

The 56-point AI visibility audit

Fifty-six checks across five groups, run against the engines themselves — not inferred from rankings data.

Presence and citation14
- prompt panel results
- citation rate
- recommendation rate
Source and authority gap12
- who gets cited
- category citation graph
Content and structure for RAG12
- extractability
- answer-shaped content
- markup
Entity and brand consistency10
- knowledge panel
- entity resolution
- consistency across sources
Technical delivery8
- crawl access
- structured data
- feed and llms.txt readiness

[S2]Process

How the audit runs

Prompt panel design
Week 1
The buying questions your customers actually ask the engines.
Built from your category research and sales conversations — not a generic template. This panel becomes your ongoing measurement instrument.
Cross-engine testing
Weeks 1–3
The panel run across ChatGPT, Gemini, Perplexity and AI Overviews.
Every response recorded: mentions, citations, sentiment and the sources the engines chose instead of you.
On-site analysis
Weeks 2–3
Your site scored for extractability, entities, markup and technical access.
The on-site half of the 56 points — what the engines can read, parse and trust when they do reach for your pages.
Findings and roadmap
Week 4
A prioritised roadmap from absent to cited.
Delivered as a written report plus a findings call. The roadmap sequences the fixes by expected citation impact.

[S3]Deliverables

What you walk away with

Full 56-point audit report, evidenced per finding
Your prompt panel, documented and repeatable
Cross-engine visibility baseline: mentions, citations, sentiment
Category citation map: the sources you need to earn
Prioritised roadmap from absent to cited, sequenced by impact
Sixty-minute findings call plus thirty days of follow-up

A redacted sample report from a real engagement is available on request — ask on the intro call.

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[Q]Questions

AI SEO / GEO Audit: common questions

ChatGPT, Google Gemini, Perplexity and Google AI Overviews — the four surfaces where buying questions in Australian categories actually run today. Others are added when your category data says they matter.
A normal audit asks whether Google can crawl, index and rank your pages. This asks whether answer engines can identify your brand, trust it enough to cite it, and extract what they need when they do. The overlap is the technical foundation; the rest is new ground.
That is the most common outcome — and the most useful result. Absence with a mapped route to presence is a plan; not knowing is the expensive option. The roadmap prices each step so you can decide what to fund and when.