SEO & AI-Search Consultant
I am Rahul Sengupta, an SEO and AI-search consultant based in Melbourne, with over a decade in search: leading SEO and GEO at Prosperity Media, heading product innovation, SEO and analytics at Pattern, leading the SEO practice at AdVisible, and working across multiple roles at Resolution Digital (Omnicom). Before that, marketing roles across retail and SaaS, then co-founding a startup valued at $1.7M in India (where I first learnt about search). I have also spoken at different SEO events across Australia and have spent the last few years attending some of the most fascinating SEO talks in the land down under.
“Most SEOs are just now being introduced to the idea of Multi-Modal Search, I started my career doing everything but Search Engine Optimisation.”
FIG. 01 Rahul Sengupta · Melbourne / AUS
Learn About Me
The Career Path That Prepared Me for Multi-Modal Search
Establishing Prosperity Media’s Melbourne presence. Leading enterprise SEO and GEO strategy, new business development, and AI search innovation.
FIG. 02Rahul Sengupta · Prosperity Media / Melbourne
Advisory board member for a materials science startup re-engineering how concrete performs in wet environments. Advising on digital growth, brand visibility, and go-to-market strategy for the A&D market. Part of the Orbit House portfolio.
Led SEO product innovation, marketplace SEO, and analytics. Built a bespoke LLM Accessibility Auditor. Won GameChanger of the Year; two Innovation Cup finalist submissions.
FIG. 03Rahul Sengupta · Pattern / Pune & Sydney
Led a team of four onshore and three offshore. Built the reporting dashboards and programmatic technical SEO processes the agency runs on.
FIG. 04Rahul Sengupta · AdVisible / Sydney
Built three proprietary SEO tools; won an intra-agency innovation competition for a client result of plus 250 per cent eCommerce revenue.
FIG. 05Rahul Sengupta · Resolution Digital (Omnicom) / Melbourne
Ran four to seven retainer and project clients; built the technical audit framework used across more than thirty client audits.
FIG. 05Rahul Sengupta · Resolution Digital (Omnicom) / Melbourne
Marketing across a national retail property portfolio - 25+ responses to briefs and 5 category insights presentations.
Delivered two to three-and-a-half times average page-speed improvements and forty-plus leads a month from an integrated B2B SaaS strategy.
FIG. 06Rahul Sengupta · Pounce Marketing / Sydney
Migrated 5 client websites with rankings retained; cut cost per lead from $24 to $2.50; local-search enquiries up 3x.
Managed a team of five and five channel-partner accounts for an eDM platform; moved the site to page 1 for target keywords.
Co-founder capacity; ran a viral campaign viewed more than eighteen million times; pitched at 4+ startup events and helped pivot the brand from F&B to SaaS.
FIG. 07Rahul Sengupta · Loyalie / Kolkata
Education & Credentials
- Master of Business (Marketing), Monash University
- BSc (Hons) Business Management, University of Essex
- Guest lecturer, Monash University, Entrepreneurial Innovation, 2022
Recognition & Awards
- MVP of the Year, AdVisible (2024)Agency-wide recognition for SEO leadership & programmatic systems
- GameChanger of the Year, Pattern (2025)Recognised for LLM accessibility tooling and analytics
- SERP Champion, Chiang Mai SEO Conference (2025)Community search competition award
- Carved Up Champions Cup, Resolution Digital (Omnicom, 2022)First place in Omnicom-wide intra-agency competition
- 2x Student Excellence Awards, Monash UniversityFaculty of Business and Economics
FIG. 08 Rahul Sengupta · Candid / Melbourne
As Featured In
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Notes on Search
Published writing on enterprise SEO, AI search and share of voice across the industry publications I have written for. Every piece below, like everything on theNotes on Search blog, is written by Rahul Sengupta.
- 01Pattern22 May 2025Google I/O 2025: 15 Key Takeaways for SEO and How AI Is Reshaping Search
- 02Pattern1 May 2025SEO Website Migration Checklist
- 03Pattern1 Mar 2025What Is an LLM Access Audit? LLM SEO Audit & AI Readiness
- 04AdVisible1 July 2024Navigating Google's Latest Algorithm Updates
- 05AdVisible19 Dec 2024The Importance of Mobile-First Indexing
- 06AdVisible23 Aug 20223 Ways SEO & Google Ads Work Together
- 07AdVisible1 Oct 2024Mastering Voice Search SEO: Key Strategies to Boost Your Online Visibility in 2024
- 08AdVisible8 June 2022Are Backlinks Still Important in 2024?
- 09AdVisible1 Dec 2024The State of Digital Marketing in 2024: Optimisation Trends That Could Propel Your Business
- 10Resolution Digital1 May 2023March & April 2023 Google Algorithm Updates
- 11Resolution Digital1 Sept 2023SEO Marketing Is Key During Economic Downturn
- 12Resolution Digital1 Nov 2023Outdated SEO Practices That Impact Your Website Ranking
- 13Resolution Digital1 Feb 2024Benefits of Integrating Paid and Organic Search
- 14Resolution Digital1 Mar 2024Benefits of Evergreen SEO Content
- 15Resolution Digital1 Apr 2024SEO Website AI Content Scraping: What You Need to Know
- 16Resolution Digital1 Mar 2024Google's Latest Core Web Vitals Change Has Arrived: Preparing Your Website for INP
Advisory Work
Advisory Board Member · Maark Bathware
Advisory board member for Maark Bathware, a materials science startup re-engineering how concrete performs in wet environments. The company has developed Duronite 423, a proprietary formulation solving the porosity and durability problems that have kept architects from specifying concrete in commercial bathrooms. Advising on digital growth, brand visibility, and go-to-market strategy for the A&D market. Part of the Orbit House portfolio.
Tell Me What You Need to Win.
I will tell you honestly whether I am the right person for your organic search and AI discovery programme.