Strategy
How organisations set direction and allocate resources: the frame that turns a channel into a plan.
University of Essex · Colchester, United Kingdom · 2011–2014
The whole-business lens: how organisations run, how decisions get made, and how a channel like search fits inside them. Completed with Honours, Class II Division I.
How organisations set direction and allocate resources: the frame that turns a channel into a plan.
How the moving parts of a business actually run, and where efficiency is won or lost.
Reading the numbers behind decisions: budgets, margins and what they mean for marketing spend.
How teams and structures behave: why recommendations land or stall inside companies.
A 2:1 classification in Business Management: the UK's upper second-class honours band.
Bachelor of Science with Honours in Business Management, awarded by the University of Essex.
Five years of English-medium tertiary study across Essex and Monash: the foundation of an IELTS 8.0 and of working entirely in English.
The other half: Master of Business (Marketing), Monash University →
I will tell you honestly whether I am the right person for your organic search and AI discovery programme.