01
Strategy
How organisations set direction and allocate resources — the frame that turns a channel into a plan.
BSc (Hons) Business Management
University of Essex — Colchester, United Kingdom · 2011–2014
The whole-business lens: how organisations run, how decisions get made, and how a channel like search fits inside them. Completed with Honours, Class II Division I.
2011–14Years of study
2:1Honours classification
2014Degree conferred
EnglishLanguage of instruction
[02.1]Courses
The Courses, Unit by Unit.
02
Operations
How the moving parts of a business actually run, and where efficiency is won or lost.
03
Finance Fundamentals
Reading the numbers behind decisions: budgets, margins and what they mean for marketing spend.
04
Organisational Behaviour
How teams and structures behave — why recommendations land or stall inside companies.
[02.2]Key callouts
Degree Outcomes.
- 01
Honours, Class II Division I
A 2:1 classification in Business Management — the UK's upper second-class honours band.
- 02
Conferred July 2014
Bachelor of Science with Honours in Business Management, awarded by the University of Essex.
- 03
All Instruction in English
Five years of English-medium tertiary study across Essex and Monash — the foundation of an IELTS 8.0 and of working entirely in English.
The other half: Master of Business (Marketing), Monash University →
Tell Me What You Need to Win.
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Or write directly: rahulraj.sengupta@gmail.com