Rahul Sengupta / SEO + AI Search / Melbourne

Search Visibility Is Market Share. I Help Large Australian Businesses Win More of It.

SEO and AI-search consulting from a practitioner who has spent eight years growing organic revenue in banking, retail, B2B and eCommerce.

Typical response: 1 business day

Rahul Sengupta, SEO and AI-search consultant

FIG. 01 Rahul Sengupta · Melbourne / AUS

Most Search Programmes Measure Effort. Few Measure Position.

Rankings slip and no one can say why. AI answers absorb the clicks your reports still count as impressions. Activity gets presented as outcome. Share of voice is the honest measure: of the search demand in your category, how much does your brand actually own, and how much are competitors taking instead?

Explore the core practices

Two Core Practices. Complete Organic Search Coverage.

Whether dominating generative answer engines or scaling enterprise organic search architecture, engagements are structured to deliver measurable revenue outcomes.

[AI] Practice 01Generative Discovery

AI SEO Consulting Services

Get cited, summarised, and recommended inside ChatGPT, Gemini, Perplexity, and Google AI Overviews. We optimise the knowledge graphs, schemas, and brand entities that LLMs rely on.

[SEO] Practice 02Enterprise Search

SEO Consulting Services

Enterprise technical SEO architecture, crawl optimisation, high-stakes site migrations, and strategic advisory for leading Australian brands across banking, retail, and B2B.

How the Work Runs.

Four structured delivery phases. The same engineering-led framework deployed across enterprise client engagements.

  1. Phase 0101

    Audit

    A full technical and indexation baseline: crawl waste, parameter loops, content gaps, and current category visibility.

  2. Phase 0202

    Strategy

    Commercial territory mapping, model evaluation for AI search, and an engineering backlog your board and developers can execute.

  3. Phase 0303

    Build

    Edge routing rules, structured data graphs, and migration scripts delivered directly into engineering sprints.

  4. Phase 0404

    Measure

    Share of voice, ranking stability, and commercial impact tracked on regular cadence with zero vanity reporting.

The Numbers I Am Measured By.

Category Search Demand · Top-Four Banking

56% Share of Voice Uplift

BANKING

56% Share of Voice Uplift

Share of voice uplift in one of Australia's most contested search categories, with 58.4% of non-brand keywords in the top five.

Illustrative trend

Read the case study

B2B + B2C

400–600% Organic Traffic Uplift

Organic traffic growth for client pages in competitive niches including alcohol, B2B services and consulting.

Illustrative trend

Read the case study

ECOMMERCE

+250% Client eCommerce Revenue

Client eCommerce revenue growth that won an Omnicom-wide innovation competition.

Illustrative trend

Read the case study

All results

Eight Years Inside Enterprise Search.

Hands-on technical leadership across tier-1 agencies, enterprise platforms, and academic institutions. No account executives between your engineers and my audits.

SEO LeadProsperity Media

Leading technical strategy for Australia's premier search consultancy.

SEO Account DirectorResolution Digital · Omnicom

Built proprietary tooling and frameworks deployed across 30+ enterprise accounts.

Guest LecturerMonash University

Educating postgraduate students on search mechanics and AI visibility.

The full career timeline

Notes on Search.

Occasional essays on enterprise SEO, AI search and how visibility is really measured.

Explore all notes on search

[07]Newsletter

Asked by Every Serious Buyer.

  • Most work runs as either a fixed-scope audit or a monthly advisory retainer. Pricing depends on the size of your site and the scope of the problem, so it is quoted on request after a short scope call. You will always know the full cost before any work starts, and there are no lock-in terms beyond the current month.

  • No. Most of my work sits alongside an existing team: setting the strategy, running the deep technical work they do not have capacity for, and reviewing what gets shipped. If you have no team, I help you build or brief one.

  • AI search is visibility inside generated answers: ChatGPT, Gemini, Perplexity and Google's AI Overviews. For most large brands the traffic is still small, but the citation patterns being set now will be expensive to change later. The audit shows exactly where you stand before you spend a dollar on it.

  • Technical fixes often move the needle within weeks. Competitive share-of-voice gains typically take three to six months of sustained work. Anyone promising faster in a hard category is guessing, and I will tell you which of your targets are realistic before we start.

  • Large businesses and enterprise: national retailers, financial services, B2B and eCommerce brands with established sites and real competition. If you are earlier than that, I will say so on the scope call and point you somewhere useful.

  • Both, depending on the engagement. I write briefs and fix specifications your developers can ship directly, and I stay involved through implementation to make sure nothing is lost in translation.

  • Melbourne, working with businesses across Australia. Everything runs fine remotely; on-site days in Melbourne and Sydney are easy to arrange.

Direct Advisory · 1 Business Day Response

Tell Me What You Need to Win.

I will tell you honestly whether I am the right person for your organic search and AI discovery programme.