BANKING
56% share of voice uplift
Share of voice uplift in one of Australia's most contested search categories, with 58.4% of non-brand keywords in the top five.
Read the case studySEO and AI-search consulting from a practitioner who has spent eight years growing organic revenue in banking, retail, B2B and eCommerce.
Typical response: 1 business day

FIG. 01 Rahul Sengupta — Melbourne / AUS
Rankings slip and no one can say why. AI answers absorb the clicks your reports still count as impressions. Activity gets presented as outcome. Share of voice is the honest measure: of the search demand in your category, how much does your brand actually own, and how much are competitors taking instead?
Every engagement fits one of three pillars. Most clients start with an audit.
SEO Consulting · SEO Strategy · Enterprise SEO Consulting
Senior judgement on where to play and how to win.
Technical SEO Consulting · SEO Audits · SEO Content Brief Production · Website Migration SEO · Programmatic SEO · International SEO
The foundations and the detail, diagnosed and fixed.
AI SEO / GEO Strategy · AI SEO / GEO Audit · Answer Engine Optimisation · AI Assistant Optimisation
Visibility inside the answers, not just the index.
Four steps, in order, every time. The same framework behind more than thirty client audits.
A full accounting of where you stand: technical health, content, competitors, and your current share of the category.
Which ground to contest, what winning it is worth, and what it will take, in plain terms your board can read.
Briefs, fixes and systems your team or your agency ships, with me in the room until they land.
Share of voice, positions and revenue, reported on a cadence you choose. No vanity metrics.
BANKING
56% share of voice uplift
Share of voice uplift in one of Australia's most contested search categories, with 58.4% of non-brand keywords in the top five.
Read the case studyB2B + B2C
400–600% organic traffic uplift
Organic traffic growth for client pages in competitive niches including alcohol, B2B services and consulting.
Read the case studyECOMMERCE
+250% client eCommerce revenue
Client eCommerce revenue growth that won an Omnicom-wide innovation competition.
Read the case studyReferences available on request. Named, titled testimonials are being collected and will appear here.
Client references
Available on request
Occasional essays on enterprise SEO, AI search and how visibility is really measured.
Shopify SEO mistakes repeat across almost every DTC store I audit. Here are the 10 I see most often, why each one costs you traffic, and how to fix them.
Traditional SEO optimises for clicks from blue links. AI search optimises for inclusion in generated answers. The overlap is smaller than most teams assume.
The technical foundations that still matter for enterprise sites, plus the new AI-search specific items most teams miss.
Most work runs as either a fixed-scope audit or a monthly advisory retainer. Pricing depends on the size of your site and the scope of the problem, so it is quoted on request after a short scope call. You will always know the full cost before any work starts, and there are no lock-in terms beyond the current month.
No. Most of my work sits alongside an existing team: setting the strategy, running the deep technical work they do not have capacity for, and reviewing what gets shipped. If you have no team, I help you build or brief one.
AI search is visibility inside generated answers: ChatGPT, Gemini, Perplexity and Google's AI Overviews. For most large brands the traffic is still small, but the citation patterns being set now will be expensive to change later. The audit shows exactly where you stand before you spend a dollar on it.
Technical fixes often move the needle within weeks. Competitive share-of-voice gains typically take three to six months of sustained work. Anyone promising faster in a hard category is guessing, and I will tell you which of your targets are realistic before we start.
Large businesses and enterprise: national retailers, financial services, B2B and eCommerce brands with established sites and real competition. If you are earlier than that, I will say so on the scope call and point you somewhere useful.
Both, depending on the engagement. I write briefs and fix specifications your developers can ship directly, and I stay involved through implementation to make sure nothing is lost in translation.
Melbourne, working with businesses across Australia. Everything runs fine remotely; on-site days in Melbourne and Sydney are easy to arrange.
I will tell you honestly whether I am the right person for it.
Or write directly: rahulraj.sengupta@gmail.com