BANKING
56% Share of Voice Uplift
Share of voice uplift in one of Australia's most contested search categories, with 58.4% of non-brand keywords in the top five.
Illustrative trend
Read the case studySEO and AI-search consulting from a practitioner who has spent eight years growing organic revenue in banking, retail, B2B and eCommerce.
Typical response: 1 business day

FIG. 01 Rahul Sengupta · Melbourne / AUS
Rankings slip and no one can say why. AI answers absorb the clicks your reports still count as impressions. Activity gets presented as outcome. Share of voice is the honest measure: of the search demand in your category, how much does your brand actually own, and how much are competitors taking instead?
Whether dominating generative answer engines or scaling enterprise organic search architecture, engagements are structured to deliver measurable revenue outcomes.
Get cited, summarised, and recommended inside ChatGPT, Gemini, Perplexity, and Google AI Overviews. We optimise the knowledge graphs, schemas, and brand entities that LLMs rely on.
Enterprise technical SEO architecture, crawl optimisation, high-stakes site migrations, and strategic advisory for leading Australian brands across banking, retail, and B2B.
Four structured delivery phases. The same engineering-led framework deployed across enterprise client engagements.
A full technical and indexation baseline: crawl waste, parameter loops, content gaps, and current category visibility.
Commercial territory mapping, model evaluation for AI search, and an engineering backlog your board and developers can execute.
Edge routing rules, structured data graphs, and migration scripts delivered directly into engineering sprints.
Share of voice, ranking stability, and commercial impact tracked on regular cadence with zero vanity reporting.
Category Search Demand · Top-Four Banking
56% Share of Voice Uplift
BANKING
56% Share of Voice Uplift
Share of voice uplift in one of Australia's most contested search categories, with 58.4% of non-brand keywords in the top five.
Illustrative trend
Read the case studyB2B + B2C
400–600% Organic Traffic Uplift
Organic traffic growth for client pages in competitive niches including alcohol, B2B services and consulting.
Illustrative trend
Read the case studyECOMMERCE
+250% Client eCommerce Revenue
Client eCommerce revenue growth that won an Omnicom-wide innovation competition.
Illustrative trend
Read the case studyOccasional essays on enterprise SEO, AI search and how visibility is really measured.
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Relying solely on branded search is risky. Learn from the Apple iPhone Duo vs. Duolingo collision, historical rebrand disasters, and why a strong non-branded SEO strategy is essential for survival.
Enterprise SEO analysis of Twitter's rebrand to X: how 302 redirects and auth walls triggered an organic traffic drop, and the technical overhaul that restored 366M visits.
Most work runs as either a fixed-scope audit or a monthly advisory retainer. Pricing depends on the size of your site and the scope of the problem, so it is quoted on request after a short scope call. You will always know the full cost before any work starts, and there are no lock-in terms beyond the current month.
No. Most of my work sits alongside an existing team: setting the strategy, running the deep technical work they do not have capacity for, and reviewing what gets shipped. If you have no team, I help you build or brief one.
AI search is visibility inside generated answers: ChatGPT, Gemini, Perplexity and Google's AI Overviews. For most large brands the traffic is still small, but the citation patterns being set now will be expensive to change later. The audit shows exactly where you stand before you spend a dollar on it.
Technical fixes often move the needle within weeks. Competitive share-of-voice gains typically take three to six months of sustained work. Anyone promising faster in a hard category is guessing, and I will tell you which of your targets are realistic before we start.
Large businesses and enterprise: national retailers, financial services, B2B and eCommerce brands with established sites and real competition. If you are earlier than that, I will say so on the scope call and point you somewhere useful.
Both, depending on the engagement. I write briefs and fix specifications your developers can ship directly, and I stay involved through implementation to make sure nothing is lost in translation.
Melbourne, working with businesses across Australia. Everything runs fine remotely; on-site days in Melbourne and Sydney are easy to arrange.
I will tell you honestly whether I am the right person for your organic search and AI discovery programme.