[01]Banking

Banking Share of Voice

56% Share of Voice Uplift

58.4% of non-brand keywords in the top five

Share of voice uplift in one of Australia's most contested search categories, with 58.4% of non-brand keywords in the top five.

Brief: a banking client contesting one of Australia's hardest search categories, where four dominant players absorb nearly all demand.

Work: a rebuilt keyword and content strategy focused on non-brand terms, with technical fixes to clear the path.

Outcome: a 56 per cent share-of-voice uplift, with 58.4 per cent of non-brand keywords ranking in the top five.

Share of Voice, Indexed

Non-Brand Keywords in the Top Five

Direct Advisory · 1 Business Day Response

Tell Me What You Need to Win.

I will tell you honestly whether I am the right person for your organic search and AI discovery programme.