Hub · Practice 02

SEO Consulting Services

Enterprise technical SEO architecture, crawl optimisation, and high-impact advisory retainers engineered for ASX leaders and scaling digital businesses.

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Direct Senior Consultant

Direct access to an 8+ year enterprise SEO veteran. No account managers or junior teams.

Enterprise & ASX Track Record

Proven multi-million-traffic growth across enterprise banking, retail, insurance and FMCG search programs.

Engineered for Results

Data-led diagnostics, clear engineering deliverables, and zero lock-in contracts.

[AI] Practice 01

Looking for AI Search, GEO & Answer Engine Visibility?

Explore our dedicated practice for ChatGPT, Gemini, Perplexity, and Google AI Overviews.

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[01]Advisory

Advisory

Strategic guidance, enterprise retainers, team enablement, and high-impact organic roadmaps.

SEO Consulting

Senior counsel for your search programme: an experienced head in the room for planning, prioritisation, and the decisions your team should not have to make alone.

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SEO Strategy

A twelve-month plan tied to commercial outcomes: which categories to contest, what winning them is worth, and how progress gets measured.

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Enterprise SEO Consulting

Senior SEO counsel for large organisations where organic search is a revenue channel, not a checkbox.

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[02]Technical

Technical

Architecture audits, crawl optimisation, programmatic templates, site migrations, and Core Web Vitals.

Technical SEO Consulting

Deep technical diagnosis and fix guidance for large sites: crawl efficiency, indexation, rendering, speed and architecture, written for the developers who will ship it.

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SEO Audits

A full accounting of where your site stands and what it is leaving on the table, run on the framework I built and refined across more than thirty client audits.

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SEO Content Brief Production

Briefs your writers can work from directly: search intent, structure, entities and the questions to answer, built from what already wins in your category.

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Website Migration SEO

Protect organic traffic through replatforms, redesigns and restructures with migration SEO done properly.

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Programmatic SEO

Build indexable pages at scale from structured data, where each page genuinely earns its place.

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International SEO

Structure international sites so each market ranks on its own terms, without duplicate-content and hreflang problems.

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[03]AI Search

AI Search

GEO strategy, agentic AI technical audits, answer engine optimisation, and LLM entity visibility.

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Agentic AI Technical Audit

A measurement of your current presence in AI answers, the sources those answers draw from, and the gaps competitors are filling instead.

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Answer Engine Optimisation

Get cited inside generated answers from ChatGPT, Gemini, Perplexity and Google AI Overviews: measurably.

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AI Assistant & UCP Optimisation

Become the brand AI assistants recommend when buyers ask: through entity clarity, credibility and monitoring.

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[04]Deliverables

Concrete Technical SEO Deliverables

No vague strategy decks. Every engagement delivers production-ready engineering specifications, redirect matrices and structured data graphs.

Edge Architecture

Automated Crawl Budget & Parameter Control

Stops search engine bots from burning crawl bandwidth on infinite filter combinations, faceted search loops and unindexed query parameters.

Target: High-SKU eCommerce & Directory Platforms
Output: Cloudflare Worker / Edge filter rules
Impact: 60% to 80% reduction in orphaned crawl waste

edge-crawl-governor.ts

TypeScript · Cloudflare Worker

// Edge parameter filter for Googlebot
export default {
async fetch(request, env) {
const url = new URL(request.url);
const isBot = isSearchEngineBot(request.headers);
if (isBot && isBloatParam(url.searchParams)) {
// Return clean canonical header & drop index waste
return respondWithPrunedHeaders(url);
}
return fetch(request);
}
};
Validated Rule: Active Parameter Pruning (Production Specimen)

Replatforming Safety

Deterministic 1:1 URL Migration Matrix

Comprehensive routing architecture that maps historical URLs to new endpoints without redirect chains, loop latency or loss of search equity.

Target: CMS Replatforming & Domain Mergers
Output: Tested regex maps & server configuration
Impact: Zero traffic loss during platform transitions

migration-routing-matrix.json

JSON · 1:1 Redirect Matrix

[
{
"legacy_path": "/shop/category/:cat/:product_id",
"target_path": "/products/:cat/:product_id",
"status": 301,
"latency_hop": "0ms",
"equity_preserved": true
},
{
"legacy_path": "/blog/archive/:year/:month/:slug",
"target_path": "/blog/:slug",
"status": 301
}
]
Validation: 1:1 Verified Map · 0 Redirect Chains

Generative Search

Nested Schema Knowledge Graph

Connected JSON-LD architecture that establishes authoritative brand relationships for Perplexity, ChatGPT, Gemini and Google AI Overviews.

Target: Enterprise Brands & Subject Matter Experts
Output: Multi-node Schema.org JSON-LD hierarchy
Impact: Maximum citation frequency in AI responses

entity-knowledge-graph.jsonld

JSON-LD · Schema.org Graph

{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"name": "Enterprise Client",
"sameAs": [ "https://linkedin.com/...", "https://crunchbase.com/..." ]
},
{
"@type": "ProfessionalService",
"provider": { "@id": "#organisation" }
}
]
}
Entity Status: Valid Multi-Node Schema.org Graph

[05]Platforms

Architected for Your Exact Stack

Technical SEO is not generic advice. Every CMS, framework and edge infrastructure requires bespoke rendering mechanics, routing rules and indexation governance.

Shopify Plus & Liquid

Faceted navigation pruning, collection canonicalisation, liquid asset minification and multi-currency subfolder architecture.

Faceted parameter crawl governance
Liquid theme asset delivery audit
Shopify Markets subfolder routing

Next.js & React

Server-side rendering hydration audits, dynamic metadata generation, edge middleware redirect routing and soft-404 prevention.

SSR vs SSG hydration crawlability
Dynamic OpenGraph & JSON-LD pipeline
Edge middleware redirect rules

WordPress & VIP

Database and query load remediation, taxonomy index governance, clean REST API discovery and high-performance caching layers.

Taxonomy & tag archive pruning
REST & GraphQL discovery endpoints
Object cache & CDN edge headers

Webflow & Composable

Programmatic SEO collection scaling beyond standard limits, automated schema pipelines and zero-latency redirect architecture.

Programmatic CMS architecture
Nested entity schema injection
Strict redirect mapping

Adobe Commerce (Magento)

Crawl budget preservation for million-SKU catalogues, dynamic layered navigation control and Varnish edge caching optimisation.

Layered navigation crawl filtering
Million-SKU sitemap partitioning
Varnish cache tag invalidation

Sanity & Contentful

Structured content modeling designed for semantic search, entity knowledge graphs and automated AI retrieval engines.

Semantic entity schema modeling
Automated edge metadata generation
Markdown & agentic feed generation

[06]Industries

SEO by Industry

Explore how our SEO and AI search capabilities are tailored to meet the specific technical, regulatory, and architectural demands of key enterprise sectors.