Marketing Strategy
How organisations choose where to play and how to win — the strategic frame behind every search programme.
Monash University — Melbourne, Australia · 2017–2019
Postgraduate study in marketing: positioning, markets and how buyers decide. The academic grounding for the commercial side of every engagement — completed with a High Distinction average while working full-time.
How organisations choose where to play and how to win — the strategic frame behind every search programme.
Why buyers decide the way they do, and what that means for demand creation and messaging.
Turning market data and customer evidence into decisions, not just dashboards.
Building and defending a distinctive position in crowded categories.
Awarded a Student Excellence Award for a score of 90+.
90+ · Student Excellence AwardThe discovery and validation side of building a business — also scored 90+ and recognised with a Student Excellence Award.
90+ · Student Excellence AwardOne of 80 students selected, across every department and degree at the university.
Presented a business concept repurposing Daisee's NLP technology for the gaming industry.
For scores of 90+ in Social Media Marketing and Entrepreneurial Innovation.
Returned to Monash to teach the Entrepreneurial Innovation unit: discovery and validation before spend.
All tertiary education completed in English: five years of full-time English-medium study across Essex and Monash, which meets the Australian vocational English evidence standard used for the subclass 482 Skills in Demand visa. Every brief, deliverable and report is written in English.
The other half: BSc (Hons) Business Management, University of Essex →
I will tell you honestly whether I am the right person for it.
Or write directly: rahulraj.sengupta@gmail.com