SEO Account Director & SEO Manager at Resolution Digital

Jul 2021 - Jun 2024

Resolution Digital is Omnicom’s performance marketing agency, delivering search, social, content, and programmatic for some of Australia’s largest brands.

Over three years, progressed from SEO Manager to SEO Account Director. Ran four to seven retainer and project clients. Built three proprietary SEO tools and the technical audit framework used across more than thirty client audits. Won an intra-agency innovation competition for a client result of +250% eCommerce revenue. Also served as the in-house SEO expert for Omnicom Media Group: reviewing agency reports and websites to identify opportunities, owning implementation and execution, and monitoring performance across the group.

[04.1]Skills

Client Management
SEO Tool Development
Audit Framework Design
Content Strategy
Technical SEO
Team Development

[04.2]Key Results

Built 3 proprietary SEO tools used across the agency
Designed the technical audit framework used across 30+ client audits
Won an Omnicom-wide innovation competition for +250% client eCommerce revenue
Managed 4-7 retainer and project clients simultaneously
400-600% organic traffic uplift for client pages in competitive B2B and B2C niches
56% share-of-voice uplift for ING Bank in a top-four banking category

[04.3]Clients

ING Bank

[04.4]Proof

The Work That Shipped.

BANKING

56% share of voice uplift

Share of voice uplift in one of Australia's most contested search categories, with 58.4% of non-brand keywords in the top five.

Read the case study

B2B + B2C

400-600% organic traffic uplift

Organic traffic growth for client pages in competitive niches including alcohol, B2B services and consulting.

Read the case study

ECOMMERCE

+250% client eCommerce revenue

Client eCommerce revenue growth that won an Omnicom-wide innovation competition.

Read the case study

Published Writing.

March & April 2023 Google Algorithm Updates2023-05-01T00:00:00.000Z SEO Marketing Is Key During Economic Downturn2023-09-01T00:00:00.000Z Outdated SEO Practices That Impact Your Website Ranking2023-11-01T00:00:00.000Z Benefits of Integrating Paid and Organic Search2024-02-01T00:00:00.000Z Benefits of Evergreen SEO Content2024-03-01T00:00:00.000Z SEO Website AI Content Scraping: What You Need to Know2024-04-01T00:00:00.000Z Google's Latest Core Web Vitals Change Has Arrived: Preparing Your Website for INP2024-03-01T00:00:00.000Z

Every piece above is written by Rahul Sengupta — independent SEO and AI-search consultant based in Melbourne, Australia. Employer bylines keep the title held at time of publication; this page is the reference for the current role and bio.

[04.5]Roles