Head of SEO at AdVisible

Jul 2024 - Feb 2025

AdVisible is a full-service digital agency headquartered in Sydney, delivering SEO, paid media, and web development for mid-market and enterprise clients across Australia.

Led a team of four onshore and three offshore. Built the reporting dashboards and programmatic technical SEO processes the agency runs on. Set the strategic direction for the SEO practice, including service design, delivery standards, and team structure.

[03.1]Skills

Team Leadership
Programmatic Technical SEO
Reporting Dashboard Design
Service Design
Client Strategy

[03.2]Key Results

Built reporting dashboards and programmatic technical SEO processes used agency-wide
Led a team of 4 onshore and 3 offshore across multiple client engagements
Set strategic direction for the SEO practice including service design and delivery standards

[03.3]Clients

Client details discussed under NDA on a call.

[03.4]Proof

Published Writing.

Navigating Google's Latest Algorithm Updates2024-07-01T00:00:00.000Z The Importance of Mobile-First Indexing2024-12-19T00:00:00.000Z 3 Ways SEO & Google Ads Work Together2022-08-23T00:00:00.000Z Mastering Voice Search SEO: Key Strategies to Boost Your Online Visibility in 20242024-10-01T00:00:00.000Z Are Backlinks Still Important in 2024?2022-06-08T00:00:00.000Z The State of Digital Marketing in 2024: Optimisation Trends That Could Propel Your Business2024-12-01T00:00:00.000Z

Every piece above is written by Rahul Sengupta — independent SEO and AI-search consultant based in Melbourne, Australia. Employer bylines keep the title held at time of publication; this page is the reference for the current role and bio.

[03.5]Roles