Head of SEO Product Innovation & Analytics at Pattern

Mar 2025 - Jul 2026

Pattern is an eCommerce accelerator and marketplace agency, helping brands grow on Amazon, marketplaces, and DTC channels globally.

Led SEO product innovation, marketplace SEO, and analytics at Pattern. Built a bespoke LLM Accessibility Auditor for AI-search visibility. Developed the LLM Access Audit methodology. Published on AI search, website migrations, and LLM readiness.

[02.1]Skills

AI Search / GEO
LLM Visibility
Product Innovation
Marketplace SEO
Analytics & Reporting
Website Migrations

[02.2]Key Results

Won GameChanger of the Year Award
Two Innovation Cup submissions, both finalists
Built a bespoke LLM Accessibility Auditor for AI-search visibility auditing
Developed Pattern’s LLM Access Audit methodology and tooling
Published 3 articles on AI search, website migrations, and LLM readiness

[02.3]Clients

Converse
Nick Scali
rebel
Strand
GAZMAN
Cable Melbourne

[02.4]Proof

Published Writing.

Google I/O 2025: 15 Key Takeaways for SEO and How AI Is Reshaping Search2025-05-22T00:00:00.000Z SEO Website Migration Checklist2025-05-01T00:00:00.000Z What Is an LLM Access Audit? LLM SEO Audit & AI Readiness2025-03-01T00:00:00.000Z

Every piece above is written by Rahul Sengupta — independent SEO and AI-search consultant based in Melbourne, Australia. Employer bylines keep the title held at time of publication; this page is the reference for the current role and bio.

[02.5]Roles