SEO Consulting
Senior counsel for your search programme: an experienced head in the room for planning, prioritisation, and the decisions your team should not have to make alone.
Senior counsel for your search programme: an experienced head in the room for planning, prioritisation, and the decisions your team should not have to make alone.
Where the counsel plugs in
Consulting covers the decisions that are expensive to get wrong. Most engagements touch all six areas at different points in the year.
Planning and prioritisation
What to do, in what order, and what to explicitly not do. Roadmaps tied to revenue, not activity.
Measurement design
KPI trees, share-of-voice baselines and reporting your board can read without translation.
Team and agency oversight
Hiring support, agency reviews, and an independent read on whether the work being billed is the work that matters.
Stakeholder communication
Board papers, exec updates and plain-English explanations of what changed and why it paid.
Technical judgement calls
Migration calls, replatform decisions, canonicalisation disputes — a second opinion from someone who has seen the failure modes.
AI-search readiness
Whether and how to respond to answer engines, before competitors make the decision for you.
How an advisory engagement runs
A fixed monthly rhythm. Enough structure to keep momentum, light enough not to slow your team down.
Deep-dive session
Month 1, week 1A full-day working session on your data, your market and your constraints.
Analytics, Search Console, crawl data and revenue reporting are reviewed before we meet, so the day is spent on decisions, not discovery.
Priority list in writing
Week 2A sequenced list of what to fix, build or kill — with effort and payback attached.
Your team works from one document. Agencies work from the same one. Disagreement happens on the page, not in meetings.
Async channel, always on
OngoingQuestions answered within one business day, in a shared channel.
No ticket queues, no account managers. The person answering is the person who did the analysis.
Monthly strategy session
MonthlyNinety minutes on progress, blockers and the next month’s focus.
Attended by whoever owns delivery. Actions are written down before the call ends.
Quarterly board report
QuarterlyShare of voice, revenue attribution and what the next quarter buys.
Written for the CFO, not the marketing team. One page of numbers, one page of narrative.
What you hold at the end of each month
Consulting is only useful if it leaves artefacts your team can execute without me in the room.
- Sequenced priority list with effort and payback per item
- Measurement framework: KPI tree and SoV baseline
- Written decision log — every call, its rationale, and what would change it
- Agency or in-house output reviews with annotated feedback
- Board-ready quarterly report: SoV, revenue, next quarter’s plan
- Direct access: one business-day response on the shared channel
SEO Consulting: common questions
You get senior judgement without the nine-month hiring cycle, the salary band, or the ramp-up. I work across more enterprise programmes in a year than most in-house leads see in five, which is usually where the value sits — pattern recognition from having seen what breaks.
Yes — about half of advisory engagements sit on top of an existing agency relationship. The agency keeps execution; I keep them honest on prioritisation and quality. If the output is good, I say so.
Read access to analytics and Search Console, a crawl of the site if one exists, and one day of stakeholder time in the first week. Everything else I bring.
Tell Me What You Need to Win.
I will tell you honestly whether I am the right person for it.
Or write directly: rahulraj.sengupta@gmail.com