About This Event

Zero Click Sydney was Profound's one-day AI marketing conference on Tuesday 27 October 2026 at Jones Bay Wharf, Sydney, running from welcome and networking at 1:30pm through a single track of talks to cocktails and networking until 10pm. The program paired Profound's own research and product talks with brand-side speakers from Atlassian, Princess Polly, Reddit, Virgin Australia, Rippling, TBWA and ahm. Prosperity Media sponsored the cocktails and networking. Rahul attended as an attendee, meeting the crowd and the Profound team and spending time with Prosperity Media's Sydney SEO team.

The Program

The day's talks, in running order:

Welcome and networking
Marketing in the AI Era, James Cadwallader, Profound
The Marketing Engineer, Nick Lafferty, Profound
Discovery, Rewired, Angela Feng, Atlassian
The Genesis of Agentic Attention, Josh Blyskal, Profound
Lessons from the Front Line of AI Search, Destiny Flaherty, Princess Polly
How to Win Reddit, Hayley Saddleton, Reddit
Zero Click Sydney remarks, Layla Baradaran, Profound
Product keynote: Meet the AI Marketer Built for the Whole Marketing Team, Dylan Babbs, Profound
Future of Agentic Advertising, Matthew Huo, Profound
When AI Becomes the Aggregator: How ahm is Adapting to the New Customer Journey, Kiefer Casamore and Bianca Shah, TBWA and ahm
Don't Tank Your Site Chasing ChatGPT, Luciano Viterale, Rippling
How Virgin Australia is Building its AI Search Strategy, Angela Grant and Liam Kirk, Virgin Australia
Closing remarks, James Cadwallader and Dylan Babbs
Cocktails and networking until 10pm

Conversations

Prosperity Media sponsored the drinks, and the room carried plenty of familiar faces from Rahul's client and agency years:

The Woolworths team
Shekhar from ING, a former client
Armaan from Medibank, a former team member
Lehland from Resolution Digital, a former team member
Stephanie and Ola from Pattern, former colleagues
Wylan Ho of Kindred Talent, from the Sydney SEO circle
Dean of Retail Community (retailcommunity.com.au), who gave a preview of the community's website ahead of its launch

[E.2]Takeaways & Resources