Rahul SenguptaSEO + AI Search
[04]Technical SEO

SEO Audits

A full accounting of where your site stands and what it is leaving on the table, run on the framework I built and refined across more than thirty client audits.

A full accounting of where your site stands and what it is leaving on the table, run on the framework I built and refined across more than thirty client audits.

Written by Rahul Sengupta, independent SEO & AI-search consultant in Melbourne.

About the author

[S1]Scope

Three Audits, or One Combined

Each audit stands alone. Most clients run the combined programme once, then maintain with single-discipline audits annually.

  • Technical SEO Audit

    Crawlability, indexation, performance, architecture and structured data: the 100-point framework, evidenced per finding.

  • Content Audit

    Every indexable page scored for performance, intent match and consolidation potential. What to keep, fix, merge or kill, with the traffic math.

  • Backlink and Authority Audit

    Link profile quality, toxic-link risk, anchor distribution and where competitors out-authorise you, and what closes the gap.

[S2]Coverage

What the Combined Audit Covers

Two hundred and forty scored points across the three disciplines. Nothing is “reviewed” without a score and an evidence link.

  • Crawl, index and performance60
  • Architecture and structured data40
  • Content quality and coverage60
  • Authority and link profile40
  • Measurement and tracking20
  • AI-search visibility20
[S3]Process

How the Audit Runs

  1. Access and Crawl

    Days 1–3

    Crawl, log and analytics access gathered; data collection starts before the kickoff call.

    You get a precise access checklist. Most teams have everything shared inside two working days.

  2. Analysis

    Weeks 1–3

    Every point scored against your data, not a template.

    Findings are written as they are confirmed, each with the evidence attached: URL, screenshot, fetch or log excerpt.

  3. Findings Call

    Week 4

    Ninety minutes through the findings, ordered by payback.

    Attended by whoever will own the work. The call is a working session: what to do first, what to defer, what to ignore.

  4. Written Report and Tickets

    Week 4

    The full report plus an engineering-ready ticket list.

    The report is written for budget holders; the tickets are written for the people doing the work. Both ship together.

[S4]Deliverables

What You Walk Away With

  • Full audit report: every finding scored, evidenced and priced by payback
  • Prioritised fix list with effort estimates per item
  • Engineering-ready tickets with acceptance criteria
  • Content keep / fix / merge / kill map with traffic projections
  • Authority gap analysis against your three main competitors
  • Sixty-minute findings call plus thirty days of follow-up questions

All audits are manual-first: tooling is used for collection, but every finding is confirmed by hand before it enters your report.

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[Q]Questions

SEO Audits: Common Questions

  • Tools collect data; they do not weigh it. A crawl tool will report ten thousand redirect chains. An auditor tells you the twelve that matter and why, and what they cost. Every finding here is confirmed by hand and priced by payback before it reaches the report.

  • Google Analytics, Search Console, the site itself (crawl access), log files if available, and your rank or SoV tooling if you have it. A precise checklist goes out at kickoff; most clients have everything shared within two working days.

  • Yes. A redacted sample covering the structure and depth of a real engagement is available on request. Ask on the intro call.

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