Why Share of Voice Beats Rankings
Rankings tell you where you are. Share of voice tells you what you actually own. For enterprise SEO, the distinction matters.
Blog
SEO / AI SEO News & Insights
Occasional essays on enterprise SEO, AI search and how visibility is really measured.
Featured SEO & AI Search Articles
FeaturedAI Search
SEO vs AI Search: What's Actually Different
Traditional SEO optimises for clicks from blue links. AI search optimises for inclusion in generated answers. The overlap is smaller than most teams assume.
Technical SEO
10 SEO Mistakes I See on Almost Every DTC Shopify Store
Shopify SEO mistakes repeat across almost every DTC store I audit. Here are the 10 I see most often, why each one costs you traffic, and how to fix them.
Latest Publications on the Search Landscape
No essays match your filters. Clear filters to see everything.
Tell Me What You Need to Win.
I will tell you honestly whether I am the right person for it.
Book a consultation
Or write directly: rahulraj.sengupta@gmail.com