Fragmentation of Search: Optimising for the Non-Human Visitor
How to optimise for AI answer engines, autonomous browser agents, and the non-human visitors that now make up more than half of web traffic.
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SEO / AI SEO News & Insights
Occasional essays on enterprise SEO, AI search and how visibility is really measured.
Featured SEO & AI Search Articles
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Google I/O AI Search: Predictions vs. Reality (The Empirical Verification)
An empirical scorecard and live verification of Google I/O search announcements. Featuring a real-world status audit, interactive global rollout tracker, 38.5% citation divergence benchmarks, token fertility analysis, and an enterprise agentic readiness blueprint.
Featured
How Twitter Broke Its Search: The X SEO Migration Analysis
Enterprise SEO analysis of Twitter's rebrand to X: how 302 redirects and auth walls triggered an organic traffic drop, and the technical overhaul that restored 366M visits.
Latest Publications on the Search Landscape
Does Page Speed Impact AI Search Visibility, Parsing & Citation Frequency?
Page speed is now a binary eligibility requirement for AI search citation. Research shows structural clarity and speed determine which pages LLMs cite, with LCP under 2.5s and TTFB under 200ms dominating AI visibility.
What Does Google I/O 2025 Mean for the Future of SEO?
Discover the key takeaways from Google I/O 2025, including how AI Overviews, AI Mode, Gemini 2.5, agentic search, and multimodal interactions are reshaping organic search and e-commerce SEO.
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